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Sales & Marketing: Survive Today’s Economy By Doing Both Right, Right Now

Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a business.

Father of Guerrilla Marketing, Jay Conrad Levinson, describes this best: “Marketing is everything you do [...]

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Designer Watches A Creation Of Marketing And Not By Design

The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the [...]

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Add More Communication Arrows to Your Quiver by Writing Books

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and above all accurately so they will be guided by its light.

-Joseph Pulitzer

All of our communication eggs for the 400 Year Project (demonstrating the feasibility and encouraging people to make improvements 20 times [...]

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