February 2010

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How to Grow Your Business in Turbulent Times

In today’s tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Here are five ways to build credibility with prospects and establish relationships that lead to more sales:

1. Listen first, sell second

Good business people enter [...]

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Making An Exhibition Of Yourself

Taking the next step for a newish company can be as exciting as it is difficult, but one of the best ways to get your business out there is through an exhibition – and there are many in the UK.

There are up to 400 exhibitions held in the UK each year, ranging from big events [...]

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Diversifying Your Services

The recent announcement by executive search giant Heidrick & Struggles to shrink it’s recruiting practice by 45% and focus on consulting caused me to think about the role of diversifying services during these uncertain economic times.

As common sense would dictate, consultants and advisors who offer only a single program or service are at a distinct [...]

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Volvo Accessories For The Discerning Driver

Products nowadays seem to be more about the accompanying merchandise than the product themselves, and the keystone in this marketing strategy appears to be coming up with saleable items that are considered cool. We are used to this tactic in promoting films and TV shows from the plethora of plastic toys, tee shirts and [...]

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Children’s Products And A Lesson In Web Branding

Children can get their parents to pay for a variety of products and services. Entrepreneurs understand this so they make sure they can offer products that won’t break the bank while working to provide significant branding so kids don’t forget who these companies are.

This happens when children watch cartoons on TV. There will invariably be [...]

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